Surprising Lessons from Coaching

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Why do your business development initiatives fail? Why do you feel burned out from these efforts? Why is branding a lot like starting a workout plan? What's the common link between a day at the spa and selling?

These are some of the questions we examine on this episode.

We go over the key lessons we have learned from a year of coaching lawyers and accountants from across the world to get better at business development.

The surprising lesson: teaching and working through strategies and tactics alone just doesn't work. Something else has to come way before that. Are you missing this yourself?

Plus, we talk about bringing our coaching to more of you at your own convenience on-demand with our on-demand Build Your Book Academy! You can learn more about it at

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