E206 - James McLoughlin from Stirling Mac

Business of Betting with Jason Trost

Nội dung được cung cấp bởi Jason Trost. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jason Trost hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

10M ago 32:33

MP3•Trang chủ episode

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.

Hear them discuss:

01:53 - Are US sportsbook product companies or marketing companies?

05:44 - The importance of price as part of the betting product experience

09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

12:00 - How to successfully market betting apps using app store optimization

15:17 - Acquiring users and customers organically

20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

23:05 - The popularity of political betting markets

24:51 - Examining the current prediction markets for the 2024 US presidential election

29:00 - Critiquing Smarkets' marketing strategy

30:31 - What James wants to be when he grows up

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