E223 - Stuart Simms from FairPlay Sports Media

Business of Betting with Jason Trost

On this episode of the Business of Betting Podcast, Jason is joined by Stuart Simms, the CEO of FairPlay Sports Media, recorded live at G2E in Las Vegas.

Hear them discuss:

01:10 - The strategic shift from OddsChecker to Fairplay Sports Media

04:10 - Stuart’s personal health journey and diagnosis with cancer

08:20 - The impact of diet on health and cancer treatment

12:00 - Key takeaways from G2E and networking insights

13:30 - The changes in OddsChecker’s business model

16:40 - Acquisition of Quarter4 and integrating AI for predictive models in sports betting

19:30 - How AI and real-time data impact tools like Bet Builder

22:00 - The challenges of balancing transparency for consumers and relationships with bookmakers

25:40 - The pricing margins in sports betting

30:10 - Consumer price sensitivity in sports betting

32:00 - The future of betting exchanges and the role of user experience in adoption

33:50 - U.S. market opportunities for data-driven tools in sports betting

⚡️ Follow BoB on Twitter/X: https://x.com/bettingpod

⚡️ Follow Jason on Twitter/X: https://x.com/jasontrost

⚡️ Apply to be a guest here: https://www.businessofbetting.com/guest

This episode is presented by #Optimove, the #1 CRM Marketing solution for the iGaming industry.

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