Understanding Consumers Have Power with Marta Tellado

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Listeners, we're back this week with Marta Tellado.

Marta L. Tellado is president and CEO of Consumer Reports (CR), an independent nonprofit that works side-by-side with consumers to create a fair and just marketplace. She is a mission-driven leader with a passion for innovation, public service, philanthropy, and helping organizations maximize their ability to improve the world.

Marta is the author of “Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace,” published in 2022 by Public Affairs. It chronicles the scale of challenges consumers face today, especially in the digital marketplace, and what we must do to ensure consumer rights in the modern economy to strengthen democracy and promote economic equity.

During this episode we talked about:

• 03:02 - Her family’s immigration story
• 05:26 - Women's Expectations in Latino culture
• 07:01 - First lesson on courage
• 09:11 - Deciding what to study
• 10:36 - ‘An internship changed my life’
• 12:23 - ‘People are judging’
• 13:39 - Changes in culture and Latine perception
• 14:22 - ‘I can be that bridge’
• 14:53 - Marketplace power
• 15:44 - Her journey to Consumer Reports
• 17:24 - ‘Changemaker’
• 18:49 - ‘Know what you don’t know’
• 24:03 - Joining an iconic organization
• 24:54 - ‘Standing on the shoulders…’
• 25:33 - Running a business with a social mission
• 26:57 - Organizations need to be renewed
• 27:26 - Fear of innovation and innovator’s dilemma
• 27:43 - Fear of innovation
• 30:55 - ‘We’re in a consumer rights free fall’
• 31:16 - Her book
• 36:21 - ‘Be a part of the change making
• 38:06 - Democratic freedom quote

Follow Marta on all things social:

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Buyer Aware Website

Consumer Reports Website

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