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Marketing During a Recession | “Errol’s Eye On”, Episode 13 (CBP 401) | 1 December 2022
Manage episode 348648278 series 3232800
Nội dung được cung cấp bởi Allen R. Wazny. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Allen R. Wazny hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This is the 13th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations.
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In this episode, Errol recommends that during a recession or downturn in the economy, companies should double-down on their marketing and advertising efforts. He cited a terrific example from the Great Depression in which the cereal company, Kelloggs, not only increased its advertising expenditures but also introduced the iconic brand, Rice Krispies.
Perhaps now for companies to “Seize the Day” and ensure their brand stands out during tough times?
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To learn more about Errol Vas and his work, click on one or more of the following links:
Errol Vas Business Website | https://errolvas.com
Errol Vas Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/
Errol Vas Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/
Errol Vas YouTube channel | https://bit.ly/3mzjRa0
Director of Marketing at Diversitech Global | https://www.diversitech-global.com
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