Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Nội dung được cung cấp bởi Call To Action and Giles Edwards. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Call To Action and Giles Edwards hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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109: A masterclass in brand health tracking with Jenni Romaniuk, Ehrenberg-Bass Institute & Author of Better Brand Health
MP3•Trang chủ episode
Manage episode 358839992 series 2518995
Nội dung được cung cấp bởi Call To Action and Giles Edwards. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Call To Action and Giles Edwards hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This week, we opened wide and said 'aaaah-nd welcome back' as we once again caught Better Brand Health author, Jenni Romaniuk.
Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bibles.
3 years and 1 new book better, we snared Jenni for a second Call To Action chinwag on penning Better Brand Health, pomegranate trees, marketer’s frustrations around brand tracking, shiny new metrics, brand rejection, attributes, memory, charming condiments, healthy cars, a rant on Net Promoter Score, $3 hot dogs, a salacious soft p*rn novel, and a quick fire question she answered with a third alternative which was to gouge her eyes out with a spoon...
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If you haven’t already, you’d be a fool not to fill your ear canals up with Jenni’s first cameo on Call To Action, here.
Find Jenni on LinkedIn
Get your grubby mitts on a copy of Better Brand Health
Here’s Jenni’s other two brilliant books; Building Distinctive Brand Assets and How Brands Grow 2
And enjoy her current favourite ad, Go A Moe’s, if you’re after a serious earworm (or $3 hot dog)
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(01:54) - Quick fire questions
(05:00) - Why she wrote Better Brand Health
(11:32) - The frustration marketers feel with brand tracking
(15:17) - Chasing shiny new metrics
(18:09) - Is tracking brand health easier than we assume?
(20:53) - A lesson on brand rejection
(25:43) - Is there a case for not tracking brand health?
(29:01) - Attributes and memory
(40:22) - Listener questions
(50:50) - 4 pertinent posers
(55:40) - The salacious soft p*rn version of Better Brand Health
Jenni’s book recommendations are:
Slow Horses by Mick Herron
A Scandalous Life by Mary S. Lovell
The Meaning of It All by Richard Feynman
/////
Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bibles.
3 years and 1 new book better, we snared Jenni for a second Call To Action chinwag on penning Better Brand Health, pomegranate trees, marketer’s frustrations around brand tracking, shiny new metrics, brand rejection, attributes, memory, charming condiments, healthy cars, a rant on Net Promoter Score, $3 hot dogs, a salacious soft p*rn novel, and a quick fire question she answered with a third alternative which was to gouge her eyes out with a spoon...
/////
If you haven’t already, you’d be a fool not to fill your ear canals up with Jenni’s first cameo on Call To Action, here.
Find Jenni on LinkedIn
Get your grubby mitts on a copy of Better Brand Health
Here’s Jenni’s other two brilliant books; Building Distinctive Brand Assets and How Brands Grow 2
And enjoy her current favourite ad, Go A Moe’s, if you’re after a serious earworm (or $3 hot dog)
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(01:54) - Quick fire questions
(05:00) - Why she wrote Better Brand Health
(11:32) - The frustration marketers feel with brand tracking
(15:17) - Chasing shiny new metrics
(18:09) - Is tracking brand health easier than we assume?
(20:53) - A lesson on brand rejection
(25:43) - Is there a case for not tracking brand health?
(29:01) - Attributes and memory
(40:22) - Listener questions
(50:50) - 4 pertinent posers
(55:40) - The salacious soft p*rn version of Better Brand Health
Jenni’s book recommendations are:
Slow Horses by Mick Herron
A Scandalous Life by Mary S. Lovell
The Meaning of It All by Richard Feynman
/////
140 tập
MP3•Trang chủ episode
Manage episode 358839992 series 2518995
Nội dung được cung cấp bởi Call To Action and Giles Edwards. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Call To Action and Giles Edwards hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This week, we opened wide and said 'aaaah-nd welcome back' as we once again caught Better Brand Health author, Jenni Romaniuk.
Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bibles.
3 years and 1 new book better, we snared Jenni for a second Call To Action chinwag on penning Better Brand Health, pomegranate trees, marketer’s frustrations around brand tracking, shiny new metrics, brand rejection, attributes, memory, charming condiments, healthy cars, a rant on Net Promoter Score, $3 hot dogs, a salacious soft p*rn novel, and a quick fire question she answered with a third alternative which was to gouge her eyes out with a spoon...
/////
If you haven’t already, you’d be a fool not to fill your ear canals up with Jenni’s first cameo on Call To Action, here.
Find Jenni on LinkedIn
Get your grubby mitts on a copy of Better Brand Health
Here’s Jenni’s other two brilliant books; Building Distinctive Brand Assets and How Brands Grow 2
And enjoy her current favourite ad, Go A Moe’s, if you’re after a serious earworm (or $3 hot dog)
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(01:54) - Quick fire questions
(05:00) - Why she wrote Better Brand Health
(11:32) - The frustration marketers feel with brand tracking
(15:17) - Chasing shiny new metrics
(18:09) - Is tracking brand health easier than we assume?
(20:53) - A lesson on brand rejection
(25:43) - Is there a case for not tracking brand health?
(29:01) - Attributes and memory
(40:22) - Listener questions
(50:50) - 4 pertinent posers
(55:40) - The salacious soft p*rn version of Better Brand Health
Jenni’s book recommendations are:
Slow Horses by Mick Herron
A Scandalous Life by Mary S. Lovell
The Meaning of It All by Richard Feynman
/////
Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bibles.
3 years and 1 new book better, we snared Jenni for a second Call To Action chinwag on penning Better Brand Health, pomegranate trees, marketer’s frustrations around brand tracking, shiny new metrics, brand rejection, attributes, memory, charming condiments, healthy cars, a rant on Net Promoter Score, $3 hot dogs, a salacious soft p*rn novel, and a quick fire question she answered with a third alternative which was to gouge her eyes out with a spoon...
/////
If you haven’t already, you’d be a fool not to fill your ear canals up with Jenni’s first cameo on Call To Action, here.
Find Jenni on LinkedIn
Get your grubby mitts on a copy of Better Brand Health
Here’s Jenni’s other two brilliant books; Building Distinctive Brand Assets and How Brands Grow 2
And enjoy her current favourite ad, Go A Moe’s, if you’re after a serious earworm (or $3 hot dog)
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(01:54) - Quick fire questions
(05:00) - Why she wrote Better Brand Health
(11:32) - The frustration marketers feel with brand tracking
(15:17) - Chasing shiny new metrics
(18:09) - Is tracking brand health easier than we assume?
(20:53) - A lesson on brand rejection
(25:43) - Is there a case for not tracking brand health?
(29:01) - Attributes and memory
(40:22) - Listener questions
(50:50) - 4 pertinent posers
(55:40) - The salacious soft p*rn version of Better Brand Health
Jenni’s book recommendations are:
Slow Horses by Mick Herron
A Scandalous Life by Mary S. Lovell
The Meaning of It All by Richard Feynman
/////
140 tập
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