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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
#68 - Moving toward e-commerce from brick and mortar - Kartik Bhatt, Sharaf Retail
Manage episode 331546036 series 2454573
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Sharaf Retail is already serving 9 million shoppers every year and has the goal of growing to 15 million shoppers in the coming years. We spoke to COO, Kartik Bhatt, about how they plan to make this happen. With a wide range of brands in the fashion, lifestyle, adventure, and consumer electronics space, we spoke about deciding when and where to open a store, how to leap-frog the marketplace strategy, and how to approach opening in different markets.
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