Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
#82 - How omni-channel can help you ‘save the sale’ - Richard Hurren, Levi Strauss & Co.
Manage episode 339743208 series 2454573
At Shoptalk, we spoke with Richard Hurren who is leading the Levi’s DTC strategy for one of the most iconic brands in the world. For a retail brand that has been around for over 150 years, how have they been able to benefit from selling on multiple channels while still investing in brick and mortar? Listen in to learn about this as well as how they’re meeting consumers where they are, what bottlenecks exist for DTC growth, and how they utilize omnichannel to ‘save the sale’.
141 tập
Manage episode 339743208 series 2454573
At Shoptalk, we spoke with Richard Hurren who is leading the Levi’s DTC strategy for one of the most iconic brands in the world. For a retail brand that has been around for over 150 years, how have they been able to benefit from selling on multiple channels while still investing in brick and mortar? Listen in to learn about this as well as how they’re meeting consumers where they are, what bottlenecks exist for DTC growth, and how they utilize omnichannel to ‘save the sale’.
141 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.