Manage episode 377705502 series 3411774
Step into the remarkable journey of Marcus Cantu, a finance professional whose life took an unforeseen turn when he stumbled upon an enchanting opportunity in Mexico. Little did he know that a casual visit would ignite a passion for tequila and set him on a path toward entrepreneurial success. As the story unfolds, you'll witness how Marcus's chance encounter led him to build a thriving tequila empire in the United States. But what obstacles did he face along the way? And how did he overcome them? Stay tuned to unravel the captivating tale of tequila triumph and discover the secret behind Marcus's extraordinary rise to prominence.
About Marcus Cantu:
Co-owner of the Cantu Group and tequila enthusiast, Marcus Cantu has an intriguing story to tell. A former financial expert, he unexpectedly found himself in the world of spirits during a Mexican distillery tour. This serendipitous journey led Marcus and his family to bring local tequila brands into the US market, where the spirit is experiencing fast-growing popularity. With an understanding of the market dynamics, Marcus maneuvers the challenging path of introducing a product nationwide, all while maintaining a deep appreciation for the tequila-making process.
His family company, The Cantu Group is a family-based company in Texas that specializes in helping brands import spirits and sell in the United States.
Topics for today’s show:
- Marcus Cantu's Unexpected Journey into the Tequila Business
- Marketing Strategies for Tequila Brands
- Understanding State Laws and Regulations in Alcohol Distribution
- The Cantu Group's Support in the Import Process for Tequila Brands
- The Growth of the Tequila Industry, Particularly in Certain States
- Understand the rising wave of the tequila industry in the US and how you can ride it.
- Immerse yourself in the intricate world of marketing strategies for tequila brands including the effective use of influencers.
- Navigate the maze of state-level regulations on alcoholic beverage distribution, a must-know for any tequila entrepreneur.
- Learn how the Cantu Group streamlines the import process, making global tequila trade a breeze.
- Prioritize conscious communication and education to market your tequila brand effectively and responsibly.
“I never thought I would be into the tequila world, but it's definitely becoming a passion project for us. We've fallen in love with the whole tequila-making process and the people down there. It's a fun time.” - Marcus Cantu
Connect with Marcus Cantu:
Special Offer from Marcus:
Below is the link to our collection. Here you can place orders and have the tequila delivered directly to your home.
Use code: RDM10 for $10 off. https://www.reservebar.com/collections/rey-del-mundo?utm_source=QRcode&utm_medium=partner&utm_campaign=RDM1
Find more from Conscious Communication and host Phillip Bogolub: