Episode 24 - Making SHIFT Happen to Incredible Success with Anthony Trucks

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Show Notes

Do you ever feel like life is beating you down? Like you’re trying so hard, but just not getting anywhere? Like you have the tools you think you need to succeed but it’s just not happening. Well our guest today is Anthony Trucks. He has felt all of these things and so much more and now he coaches people on how to overcome these barriers by focusing on your internal identity instead of more tools and tactics.
Anthony Trucks is a foster kid turned NFL athlete and serial entrepreneur with one serious super power. Making Shift Happen, no matter what, by accessing the power of identity. After overcoming over 30+ traumatic life events, and navigating the identity shifts that followed, Anthony has come to be known as the leading expert in “Shifting”. Which is making a shift internally, to elevate how you operate externally, which in turn changes your life. With his unique system called “The Shift Method”, Anthony weaves together neuroscience, psychology, technology, and hard fought life lessons to help anyone with a desire for more in their life achieve any goal they want, or have ever wanted. Before making it apparent their goals were actually set far below their true potential in the first place. Buckle up, It’s time to Make Shift Happen. On the show today we discuss the following:

  • Who is Anthony Trucks and what does he do (5:32)
  • Traumatic events in Anthony's life (7:27)
  • What you create creates you (14:03)
  • Finding the shift method (17:38)
  • Why you don't need Anthony's life experience to shift life him (27:23)
  • What does identity mean to Anthony and why that's the key to success (30:42)
  • The be, do, have process for change (39:27)
  • How to get clarity on who we really are (45:18)
  • What does it mean to Anthony to be a Contender (49:26)


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