The WILD Experiment Wistia Undertook to Engage Customers | Chris Savage, CEO of Wistia

Content Funnels

🤖Automatically create podcast show notes: https://www.melville.app

✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels

Do you remember those little pop cartoons on Saturday mornings as a kid?

I literally remember I used to set my alarm EXTRA early to make sure I didn’t miss any of it.

But when I became a business owner a few years ago, I never once thought I’d be talking about them with a straight face.

Until I interviewed Chris Savage from Wistia.

Wistia underwent an awesome experiment over the last couple of years. They created their own animated cartoon ‘Gear Squad vs Dr. Boring’. Since then it’s become somewhat of an internet sensation.

It’s proven wildly successful, and here to break it down for us is the man himself, Chris Savage.

Chris is going to talk us through how the idea came about, how he convinced his teammates of it, and how they executed it to perfection.

Key Takeaways:

• Intro (00:00)
• How did the idea come about? (00:49)
• How does it integrate into the ecosystem? (03:18)
• How paid promotion is a game-changer (04:21)
• How Chris pitched the idea (06:21)
• What other crazy ideas are working in the space? (07:30)
• Where can I watch the cartoon? (09:43)

🤖 Automatically create show notes: https://www.melville.app

🎁 My Equipment: https://bit.ly/my-equipment ⁣

🎤 We create Content Funnels™: https://bit.ly/contentfunnels ⁣

🦸‍♂️ Join the Podcast Rocket community: https://bit.ly/podcast-community ⁣

Connect with me:⁣

👉 LinkedIn: http://bit.ly/ryan_linkedin

👉 Instagram: https://bit.ly/helms-IG