How to Apologize (and Why It's So Hard to Do Well)

Copper State of Mind: public relations, media, and marketing in Arizona

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well.

Read Abbie Fink's blog post for this episode: "Is it Enough to Just Say You’re Sorry?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink
• "Crisis communication in the time of YouTube" by Annelise Krafft
• "United Airlines Dog Disaster" by Breanne Krager
• "H&M Under Fire" by Breanne Krager
• "A Tip for Tuesday – Talk Ain’t Cheap!" by Alison Bailin

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.