A Course-Building Formula (Dave Lakhani)

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Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.
In this episode we discuss:
  • Developing courses with shorter attention spans in mind.
  • The benefits of using clear, bite-sized sections throughout the course.
  • The benefits of having a course-building expert help build your course.
  • Using research and analysis to inform the learning design for your course.
  • Using a basic formulaic process for course building.
  • Is it important to use a distributed learning option for your course?
  • Using internal marketing throughout your course.
  • Building courses for others.
  • Danny and Abe’s debrief.

“It is very worthwhile to create courses, because you really can change people's lives, their world and their experience of it with your unique knowledge, and I think that's becoming only more and more obvious.”
– Dave Lahani
Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach, a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.
Dave's background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.
Resources or websites mentioned in this episode:

  • Guest: Dave Lakhani
  • Hosts: Danny Iny & Abe Crystal
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Episode transcript: A Course-Building Formula (Dave Lakhani) coming soon

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