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Closing the $15 Trillion Coverage Gap w/ Storytelling
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Manage episode 298276051 series 2955568
If an experience is confusing, time-consuming, and not immediately beneficial — and involves getting your blood drawn — you probably aren’t lining up.
The life insurance product needs to become a more frictionless life insurance experience.
In this episode, I interview Sarah Bennett, Chief Marketing Officer at Legal & General America (LGA), about marketing and life insurance.
Sarah talked with me about:
- How to market to B2C and B2B channels with brokerage and distribution
- Creating better consumer engagement and transparency
- Strategies to use data to create a better experience for both consumers and brokers
Get in touch with your host Richard Dufty by email or Twitter.
Never miss an episode of Digital Insurance Innovator on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Digital Insurance Innovator in your favorite podcast player.
15 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on February 17, 2023 07:41 (). Last successful fetch was on June 02, 2022 12:06 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 298276051 series 2955568
If an experience is confusing, time-consuming, and not immediately beneficial — and involves getting your blood drawn — you probably aren’t lining up.
The life insurance product needs to become a more frictionless life insurance experience.
In this episode, I interview Sarah Bennett, Chief Marketing Officer at Legal & General America (LGA), about marketing and life insurance.
Sarah talked with me about:
- How to market to B2C and B2B channels with brokerage and distribution
- Creating better consumer engagement and transparency
- Strategies to use data to create a better experience for both consumers and brokers
Get in touch with your host Richard Dufty by email or Twitter.
Never miss an episode of Digital Insurance Innovator on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Digital Insurance Innovator in your favorite podcast player.
15 tập
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