DTFT 21: Customer Segmentation and Personalized Value Proposition

Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Nội dung được cung cấp bởi Kevin She / Scott Jensen. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Kevin She / Scott Jensen hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

5y ago 22:46

MP3•Trang chủ episode

Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy.

During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.

Links:

Time Stamps:

00:24 - Customers segmentation & targeting
01:44 - How customers can be segmented for a Self-Storage business
06:44 - Using A/B testing for price increase decisions
10:44 - Differentiating value proposition for different types of customers
12:43 -“People who are on autopay, they stay longer” - Kevin
13:38 - Segmenting customers for a car dealership
17:21 - Price of converting a potential client into a sale

22 tập

#Business #Marketing #Kevin She And Scott Jensen