Provoke Your Customers to Spend - Kate DiLeo

Dreamcatchers Hosted by Jerome Myers

Everything is all about branding. But is your brand coherently aligned with your values and yourself as a person? In today’s episode of Dreamcatchers, I welcome Kate DiLeo, an expert on brand designing and marketing to share her approach with us on coaching and mentoring entrepreneurs.
She will show us how she helps businesses articulate their message to further increase their value and their audience reach. Her story of exiting the matrix will inspire any of us who are struggling to pursue our dream so let’s jump right in and come from a place of desperation to a place of invitation!

[00:01 - 8:11] Opening Segment

• I introduce today’s guest, Kate DiLeo
• See links below to get in touch with Kate
• Kate’s background story
  • Extracting from clients their brand
• Kate shares her journey and how she created her proprietary framework

[8:12 - 17:32] Branding and Kate’s Red Pill Moment

• Three things that are the crux of a brand message
  • Tagline, value proposition statement, and differentiator statement
• Kate talks about how branding should provoke in a truthful way
• Leaving the paycheck behind and loving yourself
• Kate’s secrets to increasing your side hustle value
  • Selling only one thing to one group of people
  • Building the 70%

[17:33 - 31:09] Kate’s Journey and People Who Helped Her Along the Way

• Strong females as Kate’s mentors
• Kate shares her motivations to pursuing her purpose
• Separating yourself from what you are delivering
• Challenges that Kate has faced along the way

[31:10 - 40:26] Being On Brand

• Being authentically yourself
• Grounded on who you are as a person and the value you provide
• Finding a safe space to be on brand
• Continuation of challenges that kate faced along the way
• Kate’s worst fear in the process
• Kate shares her rock bottom moment

[40:27 - 44:45] Closing Segment

• What are you most grateful for?
  • Being in a place where I love who I am
• What dream are you focusing on catching next?
  • Writing a book called, “Not On Brand”
• What gift are you giving the world?
  • Hope
• What should the listeners take away from this?
  • Living out your purpose

Tweetable Quotes:

“The reality is that consumers today are very very smart, and they don’t wanna be talked at. They wanna have a conversation.” - Kate DiLeo

“Technically speaking, everybody needs branding. Technically speaking, not everybody cares.” - Kate DiLeo

“Make sure that you learn how to say no to the good so that you can experience the great.” - Kate DiLeo

Resources Mentioned:

• Ennobble

You can connect with Kate through LinkedIn, or you can email her at [e-mail].

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Dreamcatchers is an inclusive organization that targets people’s interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com.

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