Ep 215: AKNF - How Unilever Launches New Products in 39 Days with Selina Sykes, Elliot Roazen and Rob and Dan from Pilothouse.

DTC Podcast

Nội dung được cung cấp bởi DTC Newsletter and Podcast and DTC Newsletter. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được DTC Newsletter and Podcast and DTC Newsletter hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

2y ago 37:13

MP3•Trang chủ episode

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to All Killer No Filler on the DTC Podcast.

When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out.

Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes.

Today we went deep on how Unilever thinks about new business development, why they're throwing out the century-old playbook on how to launch new products, and going with a much more streamlined, iterative, and innovated process that Selina and Elliot are pioneering with help from expert vendor's like Pilothouse's Amazon team.

Work with Pilothouse ➝ https://directtoconsumer.co

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

468 tập

#Business #Marketing #Pilothouse