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How Brands Can Recession Proof Their Marketing For 2023 with Dylan Kelley

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Thông tin tác giả Dylan Kelley được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.

Dylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.

In this episode you’ll learn:

  • How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.
  • The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS.
  • The problem with copy and pasting playbooks used by other brands and expecting them to work for your brand.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

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