001: Deliciously Sustainable Treats for Happy and Healthy Pets with Anne Carlson

Essential Ingredients Podcast

"Even though it's not an easy idea, it was an idea that had to happen and I felt like I needed to make it happen." —Anne Carlson

As pet owners, we want to ensure that our furry friends are getting the best nutrition possible. Unfortunately, animal proteins used in many pet treats are not only unsustainable and cruel to animals and the environment, but also contain pathogens that can harm our pet's health, especially if they have allergies and gut issues.

With today's continued efforts to promote general sustainable practices, it is important for us as pet owners to align ourselves with the same philosophies. As conscientious fur parents, we must do our part to find sustainable treats for our pets that are both good for them and the planet.

That's why Jiminy’s created an option for pet owners who want to give their furry friends a treat without compromising on their values. With the leadership of Anne Carlson, Jiminy's is dedicated to making a conscious effort to create cricket protein-based treats which can provide all the nutrition our pet needs while also solving animal cruelty issues. With research and partnership with experts, Anne and her team are unlocking the amazing potential health benefits held by these buggers!

Join in as Justine and Anne talk about the benefits of insect protein to our fur babies, the impact of animals to our planet, how business owners can realize their dream of making an impact on the world, how to sustain company growth, and Jiminy's exciting developments to look out for.

Meet Anne:

Anne has spent her entire career working with consumer brands across many categories, however her passion is the pet category. She worked for fortune 500 companies as well as start ups, including Secant, a business she sold to IRI in 2006.

Anne currently has two rescue pups at home, a Great Dane named Derby and a lab / border collie mix named Tuco. You can describe Anne as a retired marathon runner, new pilates junky, and a film lover.

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Episode Highlights:

00:58 Sustainability in Pets

00:32 Facts About Pet Impact

05:08 The Benefits of Insect Proteins

08:29 The Future of Pet Food

14:50 What's New with Jiminy's