#11 She’s a Goal Digger! Amazon AD Spend & Profit Margins - How to Find the Balance

Fearless Sellers - The Women of Amazon

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Been trying to optimize your Amazon ads, but to no avail? What’re you possibly missing?

Most likely, you’re following the footsteps of someone who comes with:

> a higher/lower budget,

> starkly different comfort levels, and, most importantly,

> disparate goals.

In today’s episode, Elizabeth Greene, Co-Founder of Junglr, a specialist Amazon marketing agency, joins Joie to talk about setting goals that uncover what’s important to yourself and creating Amazon advertising strategies tailored to them. The whole challenge, if you look at the big picture, lies in striking a balance between spending money on advertising to generate sales and keeping profit margins at a comfortable level.

So if you want to master Amazon advertising? Focus on highly relevant keywords and target your exact market to see a return on investment. You don't (necessarily) have to compete with the big dogs - just map out a strategy that aligns with your personal comfort levels and brand goals. And remember, the initial investment in advertising is a necessary step in launching a product!

Also, keep in mind NOT to give up on keywords that aren't converting - retargeting and bid control can work wonders! The most successful Amazon sellers stay curious, analyze data, and adjust their strategies accordingly. So be data-driven, stay open to new approaches, and crush it on Amazon!!

Until next time.

Time Stamps

[00:00] Intro

[00:42] Meet Elizabeth Greene

[01:35] The importance of looking externally at goals and connecting them with your internal deep desires in life for success in your Amazon selling career.

[07:48] Why Elizabeth decided to work from home and what led her to the decision?

[11:33] What does Elizabeth want to achieve on Amazon? What can you learn from her goal-setting?

[18:11] Looking at the Amazon picture in whole and deciphering your ‘why’.

[20:52] Understanding brand goals and why it’s important.

[26:05] Amazon ad metrics: search volume and depth of keywords.

[29:23] Mastering the keyword opportunity with ads.

[33:59] When to use and not use negative keywords.

[37:08] What does it take to be a successful seller?

[41:57] Using AI for help with advertising and selling on Amazon (Or, can you? Would it wipe out your job?

Connect with Joie:

Instagram: @joieroberts.official

LinkedIn: @joietamkinroberts

Connect with Elizabeth:

LinkedIn: @elizabeth-greene-junglr

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp