#17 From Lingerie to Home Decor - Standing out from the Crowd on Amazon FBA

Fearless Sellers - The Women of Amazon

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#Amazon #AmazonFBA #SellonAmazon

Imagine you're scrolling through Amazon, consuming pages and pages of information to find the perfect cookware.

Yet, all the listings seem bland and uninteresting.

Suddenly, your eye catches the image of a storefront with an attractive hero image.

The next thing you remember is scrolling through THEIR listings and reading the reviews people wrote for them. That's the power of attractive storefronts, according to Fatos, our guest for today’s episode who’s an Amazon seller and listing optimizer with a wealth of experience in the industry.

In this conversation with Joie, Fatos Fatin shares her journey from an entrepreneur selling laundry and swimwear in upscale London locations to helping other Amazon sellers optimize their listings and storefronts. Along the way, she learned the importance of having a strong brand identity and utilizing free features like plus content to showcase products and engage customers.

So, whether you're a seasoned Amazon seller or just starting out, this conversation will provide valuable insights into utilizing free features, storytelling, and showcasing your brand's unique identity to attract and engage customers.

Here are the highlights from this conversation:

• Have an attractive hero image on your Amazon storefront to attract customers.
• Don't be afraid to pivot your product line if one product isn't performing well.
• Outsourcing technical and complicated tasks like PPC can be helpful.
• Take advantage of free features like plus content to showcase your brand's story and products.
• Tell a story with your content to engage customers and showcase the different uses and features of your product.
• Home decor is a good category for new sellers to start in.

Timestamps

[0:04] How and why should you identify your hero’s image for your Amazon storefront?

[1:59] Get to know Fatos

[6:44] What Fatos learned from manufacturing and selling overseas on Amazon.

[8:39] How Fatos got into the home goods industry.

[13:46] The challenges to building a personal brand.

[15:38] How to outsource your Amazon business.

[20:59] The importance of content and bullet points in your Amazon listing.

[22:47] The benefit of videos, story-telling, and A-plus content for Amazon selling success.

[23:04] What is A+ content and how can you make the best out of it?

[27:27] How to use A+ content in the home decor category?

[29:36] Creating content and optimizing your Amazon listings.

Connect with Fatos

LinkedIn: https://www.linkedin.com/in/fatos-fatin-21399119/

Connect with Joie

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp