Doritos, Cravings & Money

Food Chain Radio Podcast with Michael Olson

Mark Shatzker, Author, The Dorito Effect & The End of Cravings

Have we become the food for our food?

If you were to watch back to back videos of crowded street scenes, one from just about any city in China, and one from just about any city in America, you would see two different populations of people.

The population on the streets of China would appear slender, while the population on the streets of America would appear plump!

Seeing the populations back to back in this way leads us to ask: Why are the Chinese so slender, while the Americans are so so plump?

Can it be that the Chinese are starving for food? They do not look to be starving, in fact, they look downright healthy and full of life. How, then, do they stay so slender?

Can it be that the Americans are eating too much of the wrong foods? They certainly look as if they are!

When we dig in to this question of what we Americans are eating that makes us so plump, we find a very precise technology that has made a food, like a chip of fried corn, taste like something else, like a south-of-the-border taco.

And as we dig even deeper into this technology, we began to wonder:

Can it be that we are becoming the food for our food?

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