020 Boost Sales Creatively: Unveiling the Power of Lumpy Mail Strategy

From Passion to Profit: Heart Centered Strategies for FitPros

Welcome back to another insightful episode of "From Passion to Profit." In this episode, our business expert, Nichola Page, unveils the secrets of boosting sales through a powerful strategy called lumpy mail. Nichola shares two impactful ways to implement this strategy, focusing on re-engaging with ex-clients or members and enticing existing clients to upgrade or explore new offerings.

Nichola kicks off by explaining the concept of lumpy mail, reminiscent of the days when physical mail was a primary means of communication. The key is to stand out with a brightly coloured envelope and an intriguing item inside, making recipients curious to open and explore.

She illustrates this with creative examples, such as tiny egg timers or packets of seeds, emphasising the importance of a tenuous link between the gift and the sales letter. Nichola delves into the structure of an effective sales letter, starting with a link to the gift, followed by agitating the problem, identifying the solution, showcasing results, and presenting an irresistible offer.

Whether reconnecting with ex-clients or promoting something new, the lumpy mail strategy remains consistent. The episode encourages listeners to think outside the box, stand out from the digital noise, and create memorable interactions. Nichola shares personal experiences of receiving lumpy mail and highlights the lasting impact it can have on potential clients.

Key Points:

1. Lumpy Mail Concept: Using physical mail to stand out and create memorable interactions.
2. Creative Examples: Egg timers, seed packets, or other intriguing items inside brightly coloured envelopes.
3. Sales Letter Structure: Link to the gift, agitate the problem, identify the solution, showcase results, and present an irresistible offer.
4. Two Strategies: Reengage with ex-clients or entice existing clients to explore new offerings.
5. Lasting Impact: Lumpy mail leaves a lasting impression, even if immediate results are not seen.

Nichola concludes by challenging listeners to think differently and step away from the social media crowd. Implementing offline marketing strategies like lumpy mail can set businesses apart, foster engagement, and lead to long-term success.

Resource Links:

• Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
• Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
• Website: http://www.thehfbc.com
• Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
• Instagram: https://www.instagram.com/nicholapageofficial/
• LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Chương

1. Using lumpy mail to boost sales. (00:00:00)

2. Writing a sales letter for rejoin clients. (00:03:42)

3. Using lumpy mail to upsell new offers. (00:08:12)

4. Using lumpy mail to attract attention and build relationships. (00:11:42)

5. Using lumpy mail for offline marketing. (00:15:46)