“A Level of Omnichannel That’s Never Talked About” feat. Karin Dillie

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Joining the show today is Karin Dillie, coming to talk about Recurate’s newest report, all things resale, from Gen Z to Boomers, omnichannel, and more! Tune in now!

Reclaiming Resale

• Recurate started as a way for brands to reclaim resale
• Recurate has recently released a new piece of research called the Recurate Resale Report, they wanted to dig in and find the data on what is happening in resale
• “What we wanted to do was dig in a bit more into primary data and really understand the motivations and behaviors that are happening and what consumers want from brands.” – Karin
• In their research, they found a new cohort of customers called “Circulars”: people who are buying and selling.
• Resale has happened in previous generations but it's happening differently now, you can interact more than you used to, and you’re able to interact across all the different channels, ages, and genders
• “63% of people want brands to do more. Customers are already doing this, some version of it, whether it be localized or online, and they want more help in doing it well.” – Karin
• “This is an element of omnichannel that is never talked about.” – Phillip
• Everything in direct to consumer era in a nutshell is the level of loyalty and experience that comes with the brand
• Brands need to learn how we create this omnichannel relationship with resale in the same way that we've done with channel flexing for buying IRL or turning to Amazon for staples.
• It’s all about building the resale operating systems that meet your customers where they want to be. The biggest part of this is helping customers understand that there is value in their items.

Associated Links:

• Learn more about Karin Dillie and Recurate
• Download Recurte’s Resale Report
• Subscribe to Insiders and Senses to read more of our hot takes!
• Download VISIONS 2022 NOW!
• Listen to our other episodes of Future Commerce
• Check out our newest Step by Step launching Monday!

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