“The Algorithm Made Him Do It” (Vibes Over Data )

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Vibe Shift, Say What?

• Brian is live from Etail East, covering what’s going on, how it went, and how far conference season has come since last year.
• We’re not talking about data anymore… we’re talking about vibes. We talk about them in The Senses, but the vibe shift is different for everything.
• “The funniest thing about this idea of vibe shift is that everyone is having a really hard time defining what it is and where we're going.” – Brian
• In the wise words of Brian Lange, “you can’t have a vibe if you’re not with somebody.”
• Everyone is casting lots of their communal vibes into a pool, and a layer cake is happening of what the new vibe is. If the vibes are wrong, you go and find a new vibe.
• People are going to follow the algorithm no matter what, it's just who we are.
• “If the algorithm is the ultimate media, the message is humanity is unnecessary.” – Brian
• The algorithm is taking over things that humanity can analyze, those being: what is, what could be, and what should be.
• “This person's livelihood is at the mercy of the algorithm.” –Phillip
• When you don’t update the algorithm soon enough, the crying selfie is what happens. Eventually, it leads to undesirable outcomes because everyone plays the game well.

Associated Links:

• The Senses
• Insiders #128: The Asynchronous Fiction
• The Medium is the Massage from Marshall McLuhan
• Episode 266: There’s Nothing New Under the Sun
• Visions Episode 4: Our Sh*tty Robot Future
• From the Atlantic: Why the Old Elite Spend So Much Time At Work
• The Network State
• Subscribe to Insiders and Senses to read more of our hot takes!
• Download VISIONS 2022 NOW!
• Listen to our other episodes of Future Commerce
• Check out Decoded, our newest limited series

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!