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Nội dung được cung cấp bởi Future Commerce. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Future Commerce hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Web3 Provides a Mechanism for Loyalty

39:05
 
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Manage episode 338906328 series 1854740
Nội dung được cung cấp bởi Future Commerce. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Future Commerce hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In this episode, we dive into some of the best moments of the last year and a half of Future Commerce as it pertains to Web3. Tune in now!

Giving Consumers Control Over Their Identity

  • “Like everything else with new technology, the technology's awesome, but until you find creative people to use it in really interesting ways, it doesn't do a whole lot.” – Michael Janiak
  • Mags is someone who is thinking about the future of the startup ecosystem. She’s passionate about why and how people spend their time, money, and attention
  • “I don't think I'm a consumer brands investor. I don't think I'm a consumer tech investor. I'm a consumer needs investor..” – Magdalena Kala
  • The journey of NFTs is still early. In many ways, they’re very similar to DTC brands as they become easy to launch, and the early movers have made a lot of money
  • NFTs signal loyalty. They’re a way to assign value to what it means to be associated with a brand.
  • “Hype alone isn’t enough to build an enduring brand or community.”
  • There has to be a non-monetary reason that people are engaged in community — for sneakerheads this is the love of the culture and nostalgia that endures well past childhood. Sneakerheads come from many different backgrounds and walks of life. A digital goods community around sneakers may be much more durable than any other PFP (Picture for Proof) project.
  • NFT Project creators are doxxing themselves now to increase optionality. There’s a lot more to gain by having a trusted reputation as a person than there is as a cartoon avatar.
  • “I think of the community from which sneakers actually emanate. How can I make it so that anybody can be rewarded even for their participation, for their love of and the passion of whatever that community represents?” – Brandon Martinez
  • “Everything we're doing online has an offline analog. We're reinventing a lot of our everyday normal commerce experiences, but we're doing it in a digital realm. And this is what Web3 unlocks for us; there's nothing new under the sun.” –Phillip

Associated Links:

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

469 tập

Artwork
iconChia sẻ
 
Manage episode 338906328 series 1854740
Nội dung được cung cấp bởi Future Commerce. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Future Commerce hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In this episode, we dive into some of the best moments of the last year and a half of Future Commerce as it pertains to Web3. Tune in now!

Giving Consumers Control Over Their Identity

  • “Like everything else with new technology, the technology's awesome, but until you find creative people to use it in really interesting ways, it doesn't do a whole lot.” – Michael Janiak
  • Mags is someone who is thinking about the future of the startup ecosystem. She’s passionate about why and how people spend their time, money, and attention
  • “I don't think I'm a consumer brands investor. I don't think I'm a consumer tech investor. I'm a consumer needs investor..” – Magdalena Kala
  • The journey of NFTs is still early. In many ways, they’re very similar to DTC brands as they become easy to launch, and the early movers have made a lot of money
  • NFTs signal loyalty. They’re a way to assign value to what it means to be associated with a brand.
  • “Hype alone isn’t enough to build an enduring brand or community.”
  • There has to be a non-monetary reason that people are engaged in community — for sneakerheads this is the love of the culture and nostalgia that endures well past childhood. Sneakerheads come from many different backgrounds and walks of life. A digital goods community around sneakers may be much more durable than any other PFP (Picture for Proof) project.
  • NFT Project creators are doxxing themselves now to increase optionality. There’s a lot more to gain by having a trusted reputation as a person than there is as a cartoon avatar.
  • “I think of the community from which sneakers actually emanate. How can I make it so that anybody can be rewarded even for their participation, for their love of and the passion of whatever that community represents?” – Brandon Martinez
  • “Everything we're doing online has an offline analog. We're reinventing a lot of our everyday normal commerce experiences, but we're doing it in a digital realm. And this is what Web3 unlocks for us; there's nothing new under the sun.” –Phillip

Associated Links:

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

469 tập

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