The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Nội dung được cung cấp bởi Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Spoiler: Data Can Reveal The Key To Your Donors’ Hearts (and Wallets)
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Nội dung được cung cấp bởi Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
When times are tough, and wallets shrink, how do you keep your nonprofit a top priority for your donors? The goal is to be a fixed line item in a donor’s budget — non-negotiable, even in hard times. To achieve this, you must understand where your donor’s values align with your organization's. In this episode of the Go Beyond Fundraising Podcast, we tackle this question and others with GivingDNA’s General Manager Rebecca Segovia, and VP of Client Success Ryan Carpenter. Spoiler: Data can reveal the key to your donors’ hearts. The donor knows your case for support, but do you know theirs? Once you understand why a donor supports your cause, you can build a more intentional relationship with them. Becca and Ryan will discuss how data can help unearth your donors’ reasons for investing in you. Just having data isn’t enough. It matters how you use it. Data can support your strategies, uncover opportunities, and build relationships. Simply asking donors why they give to your cause and what communication they prefer can be a powerful way to build trust and win their loyalty. To make the most of your data, first ensure it’s clean and consistent. Then, recognize what you’re tracking. You’ll have demographic information, but what else do you know about your donors? Interests, passions, giving behavior, communication preferences — all of this helps you get to know your donors better. Finally, look for trends. What outreach are people responding to? Your year-end appeal, a summer campaign, or something else? Can you tell when their habits change? These insights will show you where to focus resources. Once your database is clean, stories about your donors will emerge. Demographics, psychographics, communication preferences, disposable income, and other data points will paint a more colorful and detailed picture of your donors. In turn, you’ll be in an ideal position to deliver customized experiences that leads to deeper loyalty, more revenue, and a secure future.
…
continue reading
181 tập
MP3•Trang chủ episode
Manage episode 347737994 series 2388146
Nội dung được cung cấp bởi Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
When times are tough, and wallets shrink, how do you keep your nonprofit a top priority for your donors? The goal is to be a fixed line item in a donor’s budget — non-negotiable, even in hard times. To achieve this, you must understand where your donor’s values align with your organization's. In this episode of the Go Beyond Fundraising Podcast, we tackle this question and others with GivingDNA’s General Manager Rebecca Segovia, and VP of Client Success Ryan Carpenter. Spoiler: Data can reveal the key to your donors’ hearts. The donor knows your case for support, but do you know theirs? Once you understand why a donor supports your cause, you can build a more intentional relationship with them. Becca and Ryan will discuss how data can help unearth your donors’ reasons for investing in you. Just having data isn’t enough. It matters how you use it. Data can support your strategies, uncover opportunities, and build relationships. Simply asking donors why they give to your cause and what communication they prefer can be a powerful way to build trust and win their loyalty. To make the most of your data, first ensure it’s clean and consistent. Then, recognize what you’re tracking. You’ll have demographic information, but what else do you know about your donors? Interests, passions, giving behavior, communication preferences — all of this helps you get to know your donors better. Finally, look for trends. What outreach are people responding to? Your year-end appeal, a summer campaign, or something else? Can you tell when their habits change? These insights will show you where to focus resources. Once your database is clean, stories about your donors will emerge. Demographics, psychographics, communication preferences, disposable income, and other data points will paint a more colorful and detailed picture of your donors. In turn, you’ll be in an ideal position to deliver customized experiences that leads to deeper loyalty, more revenue, and a secure future.
…
continue reading
181 tập
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