The Diterot Money Effect

Ground Zero Money Podcast

The Diderot Effect is a phenomenon where obtaining a new possession leads to a spiral of consumption that results in a cascading series of purchases. It suggests that obtaining a new item can create a feeling of dissatisfaction with what one currently owns, leading to a cycle of buying and accumulation of items that may not have been necessary before. The Diderot Effect emphasizes the role of context and environment on our consumer behavior and how the introduction of a new possession can change our perception of what we need or want.

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