2022 State of The Dietary Supplement Market

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2022 Supplement Industry Snapshot

  • The online vitamin and supplement industry grew all throughout the Covid-19 pandemic in 2020 through 2021 and will continue to grow in 2022.
  • The rapid growth of the eCommerce sector due to the pandemic in 2020 resulted in a number of new and existing nutritional supplement brands selling 100% direct to consumer online.
  • Supply chain disruption caused by the pandemic will continue to present problems for supplements in 2022. Those that have multiple sources of supply will win.
  • We also saw increased competition due to increased demand, as more people focused on health and wellbeing. Particularly in the immune system support segment. This will likely level off over the next 2 to 3 years.

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