Eddie Alterman, Chief Brand Officer for Hearst Autos | Hemmings Hot Rod BBQ Podcast

Hemmings Hot Rod BBQ Podcast

Hi. It’s Mike Musto, your host, and I’m here to tell you that this episode of the Hemmings Hot Rod BBQ was a hell of a lot of fun. It all started with Hemmings own Mike Austin (and this episode’s co-host) suggesting that we bring on Eddie Alterman, the Chief Brand Officer for Hearst Autos. As an accomplished journalist, Eddie’s words on everything from new cars to vintage Porsches have helped us understand what’s going on in the crazy four-wheeled world that we live in, and as an automotive O.G., his wisdom on car culture helps us to understand where the future of transportation may be headed. What’s even better is that this is just a great conversation between three cars guys who touch on everything from how they got their starts in this industry, to how the automotive landscape is so rapidly changing. I hope you enjoy this one, because I know we did…

Cheers - Mike