How to write an e-book in under 5 hours. EP #166 - Den Lennie

How to Scale a Video Business with Den Lennie

Today, Den delivers his semi-famous "5-step method" for writing an eBook in under 5-hours. If you think writing an eBook is hard, then you've never heard Den's "caveman simple" 5-step method.

Here's a sneak peek at what you'll hear:

• Hands down the best reason for any business owner to write a book or eBook. - 1:00
• Den gives business owners who know they should write an eBook but keep procrastinating a world-class scolding. Hear Den at his unapologetic best at 2:50
• A shocking statistic that proves people would rather blow torch their nipples off than sit down and read a book. That said, this statistic should be ignored if you're about to write a book. Here's why... - 3:30
• Den's caveman simple "5-step method" for writing an eBook in under 5-hours. Class commences at 4:00
• A little-known copywriting "hack" that makes coming up with book titles and chapters a cinch. - 4:25
• The "20-minute trick" that kills off writer's block and gets ideas flowing like lies from a politician's lip. - 5:30
• An absurdly good example of a sub-headline that you can use as a headline template. - 8:00
• A "no muss, no fuss" way to write your book's intro. Fact: often the hardest part of writing a book is the intro. Well, problem solved. Listen up at 9:00
• A book on advertising every video business owner should read at least 3 times. It's that good. - 11:40
• A clever (and simple) thing to do at the end of every chapter of your eBook that can help sometimes result in new business coming in the door. Full details at 13:00
• Book cover tips and tricks aplenty at 14:00
• How to use your eBook to build an email database full of fruitful prospects ripe for the picking! If done correctly, this strategy could end up being the most profitable piece of marketing you ever do. - 14:00
• What a lead magnet is, and... different ways to do them. - 17:00
• How to see this entire process in action. Once you do what Den advises at 17:40, you'll see how this all comes together.
• What the "Mere-Exposure Effect" is, and... how to ethically exploit this phenomenon to drive hordes of prospective clients to your business's doors. - 19:00
• An erroneous notion most business owners have about marketing and follow-up that renders all their marketing useless as a knitted condom. - 19:20

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Support the show

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/