The secret to success is always be moving forward. EP #184 - Den Lennie

How to Scale a Video Business with Den Lennie

Today, Den reveals the secret to success in business. Hey, did you just scoff? I get it. But please suspend your judgment until you hear at least the first two minutes of this episode, okay? There really is a secret to success, but it ain’t glamorous, sexy or exciting, but… it does work.

Plus, there are sales and marketing tips aplenty.

Here's a sneak peek at what you'll hear:

• How to "plod" your way to great success using the “Gradatim Ferociter” method. - 0:40
• Laughably stupid Facebook ads (more like Farcebook ads) that promise unicorns but deliver donkeys. Cunning marketers love to use these types of ads to fill up their online courses and sell their wares. (Why are these ads so prevalent on FB? Well, as the saying goes, there's a sucker born every minute, and a lot of them are clicking on these ads! - 1:00)
• The "rubbernecking business owner" phenomena. (And... how it's costing business owners their time, focus, and confidence. - 2:00)
• The foolish - and completely nonsensical - excuse we make to ourselves that stop us from taking the action we know we should take. (Ever put off doing something you know would help your business? If so, there's a good chance you are using this excuse. - 5:10)
• A surprisingly simple productivity hack to avoid those "pissing in the wind" days at work. - 6:40
• Why obsessing over the differences between B2B and B2C marketing is silly. - 7:00
• A mini crash course on online marketing for video freelancers. Starts at 9:10
• How many times does a prospect need to be exposed to your marketing message before they even think about contacting you? I bet your guess will be way off the mark with this one. Find out at 9:40
• The secret to writing irresistible headlines for eBooks, articles, and subject lines. - 11:30
• A cracking good business book that will sharpen your marketing fangs to a gleaming sharp edge. - 14:20
• An admittedly "uncomfortable" (and counterintuitive) marketing approach that, when done correctly, can bring you a horde of new customers clamouring at your door, eager to do business with you. - 15:00
• The secret power behind "The One Thing" maxim. - 16:00
• Why you should fall in love with sales. Sadly, most business owners would rather get a root canal than sell. (And that's why they'll never effortlessly and consistently make sweet, tender sales. - 16:30)
• Why most business owners are not really business owners. - 18:40
• When relying on yourself is a BAD idea. - 21:30

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Support the show

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/