The single most underrated marketing channel in 2021. EP #174 - Den Lennie

How to Scale a Video Business with Den Lennie

Today, Den delivers a masterclass on marketing. If you're a videographer looking to get a horde of new clients rushing to your door, then you'll wanna lean in close and take notes when you listen to this scorchingly hot episode.

But first...

Here's a sneak peek at what you'll hear:

• The “9-letter word” that sends shivers down the spine of filmmakers. - 2:20
• The three “Rs” of marketing. Get these 3 “Rs” lined up correctly, and you're laughing all the way to the bank. - 2:40
• A head-smackingly stupid mindset and approach to marketing that will leave you about as frustrated as an Amish electrician. (Sadly, many videographers have this exact mindset towards marketing. Hear this at 3:00)
• Quite possible the best definition of marketing you will ever hear. - 4:05
• Is marketing getting harder or easier? Hear Den's opinion at 5:15
• The amusing tale of a pimple-faced videographer who didn't know his arse from his elbow. (This young whippersnapper was asked to film a video testimonial for his company and the person being interview was none other than Den Lennie. Funny stuff.- 7:40)
• Why the film industry needs to start a Gear Junkies Anonymous. - 10:15
• The single most important question you must know that answer to before you even think about marketing your video business. - 12:00
• A common marketing blooper that will undermine ALL your marketing efforts. - 13:00
• Why videographers who niche down are often better marketers than videographers who don't. Here's why... - 14:25
• Damn good reasons why you should run a niche business. - 16:40
• Is writing an eBook for your marketing still a good idea in 2021 or is it a complete waste of time? Hear Den's solid, educated answer at 18:00
• The single most underrated marketing channel in 2021. - 19:30
• The "Parthenon Marketing" methodology that can potentially bring you a steady stream of new business even when the economy goes tits up. - 20:00
• Why the world's best marketers rarely ever think, and... what they do instead. - 21:30
• The "8 out of 10" marketing statistic you won't want to hear.
• An ingenious thing bestselling author Tim Ferriss did to come up with his "4-Hour Work Week" book title. Best part? You can copy his book title trick if you have access to social media. (Who doesn't ?) - 23:00
• What ST is, and... why it's key to your marketing success. - 24:20

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Support the show

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/