Winning More High Value Projects. EP #198 - Den Lennie

How to Scale a Video Business with Den Lennie

Today, Den gives a crash course in sales, marketing, and the all-important (but severely underutilized) sales follow-up. This is quite possibly the most sales-inducing, profit-making episode Den has even done.

Here's a sneak peek at what you'll hear:

• The knuckle-dragging mindset many video freelancers have about selling. Most video freelancers couldn't sell a life jacket to a drowning man, much less sell a prospective client on hiring their services. And, it's almost entirely because of this screwed up mindset described at 0:35
• A little-talked about reason why people struggle with sales. (And, no... this has nothing to do with lacking sales skills. - 1:20)
• A business statistic almost nobody tracks, but doing so can potentially help boost your business's sales. - 2:30
• A special type of business software (used by the retail, financial, hotel, and banking industries) that helps drive a business's profitability. (Two benefits: (1) this ingenious app can be used in almost any industry, and (2) it won’t break the bank to buy and use.)
• The all-important sales process broken down Barney style. - 3:10
• 5 things you probably don't know about your business's sales process. (If you are on top of these 5 things, then you’re most likely to be running a very profitable business. - 4:05)
• Hey… it sure would be nice to have a proven “done-for-you” sales script to convert more prospects into happily paying clients, wouldn't it? (But... that's just a flight of fancy, right? WRONG. Listen carefully at 4:55)
• The "3 out of 100" statistic EVERY business owner should know but probably doesn’t. - 5:10
• A HUGE (and very profitable) opportunity in the video business industry right now that any video business owner can immediately take advantage of. (Here's what it is... and how you can jump on and profit handsomely from this gaping big opening in the industry. - 6:10)
• How to turn your sales process into a well-oiled machine instead of just winging it like most other video businesses. - 7:00
• The absolute best social media platform to generate high-quality leads for your video business. - 8:30
• The BIG secret to staying “top-of-mind” in your prospects and clients' minds. - 9:30
• The “9-word secret” to profitable follow-up. (If you're not implementing this in your marketing follow-up... you are leaving so much money on the table it's not funny. - 10:15)
• A shrewd (and very effective ) way to pick up new clients and new projects using social media. - 11:00
• A caveman simple way to dramatically increase your odds of turning prospects into paying clients. - 11:25
• A “tried and tested” way that can as much as double (sometimes even triple) your business's profits. (I know, I know, it sounds like hyperbole, but before you scoff, listen closely at 13:00)

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Support the show

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/