The X Factor - Why Gen X women are an untapped market

ill communication: copywriting tips & sales strategies for small businesses

Today, I’m getting on my soapbox.

They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.

In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.

The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs.

Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.

Show notes are always available at www.kimkiel.com!

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