Robert Hutter, Founder and CEO of FireStart

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"If you can't describe what you are doing as a process, you don't know what you're doing." That quote was coined by William Edwards Deming, the famous 20th-century management consultant, who viewed process excellence as a sine qua non to performance excellence. When it comes to digital transformation, process excellence is very much foundational to automation excellence. Yet surprisingly, many organizations can't fully describe what they're doing as a process, suggesting that Deming was more prescient than many realize.

One man on a mission to bring process excellence to the mid-size market is Robert Hutter, Founder and CEO of FireStart. His firm focuses on human-centric process modeling, documentation, and enterprise workflow automation, resulting in holistic digital transformation. We chat with Robert to learn how enterprise workflow automation differs from robotic process automation, the natural limitations facing citizen developers, and why you should value process as the most relevant asset in your company.

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