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Growing International Trade & Inherent Trust with MD at Plum Products, Paul Schaffer #19
Manage episode 305572368 series 2863159
Nội dung được cung cấp bởi Liz & Leila Willingham and Leila Willingham. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Liz & Leila Willingham and Leila Willingham hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Outdoor adventure and playtime is an essential element to any child’s development, so a natural passion for play should be a core value for any outdoor play manufacturer. Such a passion couldn’t be stronger than in Plum Products, whose family are as much the owners as they are the product testers!
Having been a playtester for his parents when he was young, the 2nd generation Managing Director Paul Schaffer has a global wealth of experience and the drive to provide the incredible experiences he was afforded by his parents - the Founders of Plum.
Discover the parental trust behind Paul’s transition into the MD role, how his global experience has helped them expand overseas, and the emotional connection that motivates him more than any non-family business could.
This episode covers:
- How an emotional connection to the business drives family firms
- The alignment between the founding family and their teams
- Parental trust in handing their business down through generations
- Going global to spread risk with uncertainty in particular markets
Links and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/
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