Social media strategies to build your authority online | Alisha @thesocialimpact

Jess Williamson - Business for Life

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I’m chatting today with the infectious Alisha Marfatia about social media strategies to build your authority online, create an impact and make your dream business a reality.

Alisha is the Founder of The Social Impact Co, co-creator of the Rise With Reels course, and a self-proclaimed algorithm nerd and social media maestro. Alisha has found her passion in helping product based businesses absolutely nail it on Instagram, especially with reels and I’m so excited to dive into her journey and expertise today.

In this episode, Alisha shares her story starting out as a behind the camera blogger to becoming a reels expert who shows up online as an absolute ball of energy. She has so much knowledge when it comes to social media strategies, creating impactful content, and growing an online community.

We talk about how to overcome our fears, doubts, and insecurities and how to find the confidence to show up online without dulling your own sparkle. We dive deep into overcoming the internal critic, investing in yourself and not just doing what you see other influencers doing.

Alisha shares her hot tips for creating content, her thought process behind how she shows up online and thoughtful social media strategies that have made a huge impact for her clients. We talk about showing up with purpose, building your story by starting with time lapses, and having a base folder to hold multipurpose content. You’ll thank yourself for that content later!

There were so many lightbulb moments in this conversation and I know you’re going to get so much out of it today. If you’re a product based business owner, this episode is going to be particularly helpful for you in understanding how you can start making a huge impact on social media and take your business to a whole new level.

CONNECT WITH ALISHA:

• Instagram: https://www.instagram.com/thesocialimpact.co/
• Website: https://thesocialimpact.com.au/
• Podcast: Build Your Brand

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