E55: Incorporating Behavioural Science into Fundraising Strategies with Howard Levy

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

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In today’s episode of Lead with Heart, I am very excited to have Howard Levy as my guest. Howard is the president of the Red Rooster Group and helps organizations engage their audiences, wake up their brands, and create systemic change.
How does he do this? Through behavioral science principles, sophisticated messaging strategies, and data-driven campaigns.
Today, Howard is sharing how you can incorporate behavioral science into your fundraising strategies to create more effective campaigns.
In this episode:

• [02:51] Nonprofit marketing and brand strategy pain points
• [08:01] Behavioral science trends that encourage people to give
• [15:59] The Actionology Method: Incorporating behavioral science into fundraising strategies
• [24:49] The technology used for fundraising strategies
• [29:37] The power of stories in fundraising

RESOURCES
Red Rooster Group Actionology Card Deck
CONNECT WITH HOWARD
LinkedIn: Howard Adam Levy
Website: redroostergroup.com
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms