Testing Business Ideas to Reduce the Risk of Failure, with David Bland, Author of Testing Business Ideas

Lessons of Innovation

If you are wondering, how can you rapidly test whether your new business idea has a high likelihood of success and how can you dramatically reduce the risk of its failure, then listen to this episode, as I speak to the well-known Innovation practitioner and author, David Bland, about his new book which answers just that.

David is the founder of Precoil, a long-time Agile, Design Thinking, and Lean Startup practitioner. He is an innovation advisor for fortune 500 companies and the co-author of Testing Business Ideas, the book we discuss in this episode.

In today’s discussion, we speak about:

• Making sense of Agile, Design Thinking, and Lean-Startup methodologies.
• What should you do to reduce the risk of developing a product nobody wants without using too many resources?
• What the Assumption Mapping and Lean UX 2/2 framework are about?
• What experimentations are and designed for and the kind of experiments you should run to reduce your Feasibility, Desirability, and Viability risks?
• How Large Corporates can test MVPs that are less than perfect without hurting their brand.
• The optimal team you need to work on a new product or a new business.

Links:

· David Bland Website

· Testing Business Ideas

· High Impact Tools for Teams