Collaborating Across Companies on Thought Leadership | Jeanne de Cervens, Brian Forbes, Surya Kolluri | 322

Leveraging Thought Leadership

When an issue is too important and too big for a single leader or team member to own? How can massive organizations tackle challenging issues in a manner that is beneficial to society? Our three guests in this episode are Surya Kolluri, Jeanne de Cervens, and Brian Forbes. They join us to discuss their critically important study: The Pandemic’s Perfect Storm. This study examines COVID-19’s impact on Gen Z and Millennials, and delivers some surprising results. Surya Kolluri is the Managing Director at Bank of America, where he structures and leads their Thought Leadership, with a focus on retirement, longevity and social impact. Jeanne de Cervens is a public policy strategist and advocate, with a deep understanding of complex legislation and regulations. In the past, she has worked at both Transamerica and Georgetown University. Brian Forbes is the current Director of Thought Leadership and Strategy at Transamerica. He oversees that organization's research and sales enablement programs, and focuses on healthcare costs, caregiving, and retirement. Our three guests recall how they crossed paths within various research groups and institutions before coming together to examine the impact of the pandemic. They discuss the population groups that are most affected by the Covid-19 pandemic, and give us their insights about ways to position thought leadership to better serve the people who are most affected. Our guests explain why large corporations are collaborating on these issues, and why society's interests outweigh the need for prestige or monetary gains. Previously established relationships between organizations allow for broader teamwork, and create more leverage for the message. We shed light on the ways Bank of America and Transamerica sponsored the work being done at Georgetown University. This study, and its success, would not have been possible if our guests had not previously established a relationship between themselves. Further, we discuss the importance of building relationships with individuals from other industries who share our passions. This can bring a myriad of viewpoints to the table, benefitting society as a whole. Collaboration can increase the credibility of a project, allowing it to reach a wider audience. If you want your organization to be more collaborative, this episode is for you! We chat about how to find solid, inter-corporational partners, ways to create mutually beneficial engagements, and how to make an impact on topics too big for one person to take on alone. Three Key Takeaways:·

• How Thought Leadership collaboration can create solutions that reach beyond a single organization.
• Successful Thought Leadership needs to include establishing and nurturing relationships outside your organization.
• Ways that thought leaders can go beyond research, and bring effective, meaningful results to your constituents.