Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Nội dung được cung cấp bởi Thought Leadership Leverage, Peter Winick, and Bill Sherman. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Thought Leadership Leverage, Peter Winick, and Bill Sherman hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Thought Leadership in Private Equity and Intrapreneurship | Dr. Chitra Anand | 321
MP3•Trang chủ episode
Manage episode 295449469 series 2116182
Nội dung được cung cấp bởi Thought Leadership Leverage, Peter Winick, and Bill Sherman. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Thought Leadership Leverage, Peter Winick, and Bill Sherman hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
If you've ever felt creatively "stuck in a rut," and innovation seems out of reach, this is the episode to cure your woes! Our guest today is Dr. Chitra Anand, an award-winning Communications & Marketing executive with over 20 years in the technology industry. She's an extraordinary leader, and has spent time as the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation, and Director of Operations at Open Tex. She is also the author of The Green House Approach, a book filled with insights about innovation, creating compelling storytelling in business, and fighting complacency in the workplace. The Green House Approach is a mindset shift; a change in the way we approach thinking, and gives strong advice about "breaking out" and challenging current structural norms. Bill and Chitra reminisce about her career in various tech companies, and discuss the way she implemented thought leadership to educate customers about new trends - long before "thought leadership" was a commonly used term! Plus, Chitra illuminates the many contrasts between content marketing and thought leadership, and how your organization needs both if you're going to thrive. Chitra is leading a new movement in the workplace: Intrapreneurship! Today, she tells us what the term means, and how Intrapreneurship can drive innovative thinking and build new, better ways of conducting business. Chitra gives thoughtful advice for those looking to include "Intrapreneurship" in their organization. This is a great episode, sure to change your mindset and leave you with great ideas. Give it a listen! Three Key Takeaways
…
continue reading
- Thought leadership means building new ideas and concepts; content marketing means leveraging an existing product or service.
- Thought leadership that forces clients to question old, staid habits, and identify behavioral shifts that can move an organization forward.
- Good thought leadership creates trust, and trust builds business.
562 tập
MP3•Trang chủ episode
Manage episode 295449469 series 2116182
Nội dung được cung cấp bởi Thought Leadership Leverage, Peter Winick, and Bill Sherman. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Thought Leadership Leverage, Peter Winick, and Bill Sherman hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
If you've ever felt creatively "stuck in a rut," and innovation seems out of reach, this is the episode to cure your woes! Our guest today is Dr. Chitra Anand, an award-winning Communications & Marketing executive with over 20 years in the technology industry. She's an extraordinary leader, and has spent time as the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation, and Director of Operations at Open Tex. She is also the author of The Green House Approach, a book filled with insights about innovation, creating compelling storytelling in business, and fighting complacency in the workplace. The Green House Approach is a mindset shift; a change in the way we approach thinking, and gives strong advice about "breaking out" and challenging current structural norms. Bill and Chitra reminisce about her career in various tech companies, and discuss the way she implemented thought leadership to educate customers about new trends - long before "thought leadership" was a commonly used term! Plus, Chitra illuminates the many contrasts between content marketing and thought leadership, and how your organization needs both if you're going to thrive. Chitra is leading a new movement in the workplace: Intrapreneurship! Today, she tells us what the term means, and how Intrapreneurship can drive innovative thinking and build new, better ways of conducting business. Chitra gives thoughtful advice for those looking to include "Intrapreneurship" in their organization. This is a great episode, sure to change your mindset and leave you with great ideas. Give it a listen! Three Key Takeaways
…
continue reading
- Thought leadership means building new ideas and concepts; content marketing means leveraging an existing product or service.
- Thought leadership that forces clients to question old, staid habits, and identify behavioral shifts that can move an organization forward.
- Good thought leadership creates trust, and trust builds business.
562 tập
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