12 More Questions to Ask Yourself When Setting Prices

Live with The Pricing Lady, the Podcast

What are you doing when setting prices? You should be asking yourself a series of questions.
Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself when price setting. Those were some of the more basic questions. If you haven’t listened to that episode yet do so now.
Why are these questions so important? Pricing is strategy and looking at it from different perspectives helps you to determine what is most suitable for your business. Just because two businesses are selling the same thing doesn’t mean they will sell it at the same price. These questions I’m bringing to you in this and the previous episode will help you think through the strategy. Some of these questions are fairly obvious and others you’ll wonder why bother. But they all play a role in your strategy.
Do remember that Pricing in any business will be a different levels of maturity. So right now you may only consider the basics. Later on as you become more mature in your pricing you’ll expand to include more things in you pricing strategy.

In This Episode:

In this episode, we are looking at 12 more questions to ask when setting prices. When I sat down to record that first episode I came up with way more than just 12, hence bringing you part two. And yes, there are even more than the 24 I’ve chosen for these episodes. But you have to start somewhere. This second series of questions goes deeper into the strategy around your business and pricing. Not all questions will apply to all businesses but most of them you will find useful in yours.
I can even suggest as you listen to the two episodes you make a list of which questions you need to include in your thinking as you go about building your pricing strategy and price setting process.

Podcast Highlights

• 0:00 Intro
• 1:48 Questions One to Three
• 3:31 Questions Three to Six
• 5:56 Questions Seven to Nine
• 9:03 Questions Ten to Twelve
• 10:54 Wrapping It Up

Episode Links:
Grab a copy of my Self Assessment Pricing Scorecard.
Get an introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel
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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
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