Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress

Marketing Technology Podcast by Marketing Guys

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1y ago 20:26

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SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.

In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.

Topics we discuss:

What makes SaaS marketing different
How to get insights into CAC and CLV
The big advantages of Google Ads Value Based Bidding for SaaS
Why form should be ditched on SaaS websites
Alternatives to the 'Demo' CTA

LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/

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