EP9 [Part 1] - Interactive Advertising Bureau of Canada President - Sonia Carreno

Media People Podcast

Have you ever wondered what it was like to be part of digital media world in the 90s? You know, back when the industry was young, VC capital was plentiful, there was no Google, and, as we saw later on, a growing bubble that was about to burst. Today's guest, Sonia Carreno- the new President of the Interactive Advertising Bureau of Canada, was front and centre for all the excitement. In Part 1 of our interview we get a glimpse into the dawn of digital advertising, but also learn about Sonia's time growing up on both sides of the Atlantic, and why she left a promising position with IMG to join the digital media world.