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Becoming... Director of Audience Development at iHeartMedia Amber Smith (Custom Podcasts)
Manage episode 359051346 series 3300374
Nội dung được cung cấp bởi Michelle Simone Miller. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Michelle Simone Miller hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
As the Director of Audience Development on the custom podcast team, Amber Smith leads the team's podcast growth strategies, ensuring the content we produce for brands gets the largest reach.
Amber started her career as a researcher on the Today show before jumping to audio. She has worked on multiple sides of the podcast industry as a producer for SiriusXM and later joined the team that negotiated content partnerships for podcasts on SiriusXM and Pandora. Before joining iHeart, she led audience development for Slate Magazine’s podcast catalog.
Amber is an alumnus of both the University of Southern California and Louisiana State University. Outside of work you can find her chasing her toddler.
In this episode, we talk about:
• Starting off as a casting intern for Twinkie Byrd and a working actress before becoming a PA at WBRZ-TV
• Working at the Today show and understanding that journalists are the first tellers of history
• How Sirius XM slid into her DMs on LinkedIn
• How Amber got their first original podcast greenlit which was a news show
• When Sirius XM acquired Pandora, she met with the Pandora team which started her interest in podcast partnerships (and defining what those are)
• The key networking strategies she implemented to move up the ladder
• What a senior audience development manager does and how to build community for your podcast
• Amber's advice for those wanting to start a podcast
Guest:
Host:
Instagram: @MentorsontheMic @MichelleSimoneMiller
Twitter: @MentorsontheMic @MichelleSimoneM
Facebook page: https://www.facebook.com/mentorsonthemic
Website: www.michellesimonemiller.com
Youtube: https://www.youtube.com/user/24mmichelle
If you liked this episode, check out this episode with the Celebrity Memoir Book Club podcast and see how they grew their incredible community and 315+ Tik Tok followers.
--- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support124 tập
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