#3: How to build an app customers love with Robi Ganguly

Mobile App Makers

In this episode, I interview Robi Ganguly about how to make an app that customers love.

=============Quotes============
On how to create an app that customer love in the early days of an audio based fitness app: "I'd be focused on: did you get through this like the first step of listening to one of these workouts? Did you do understand it? Did it makes sense what I was trying to get you to do, you know, and if people tell you along the way that it wasn't clear to them or didn't make sense and they didn't get that aha moment of getting into what you thought was going to be good, you got to unpack that and that, I mean, I, I see this over and over again, apps of all nature that don't really help you understand what you're supposed to do and they don't get you that aha moment
So I think that would be the first place I would start. But then assuming that a group of your customers is actually using it, you start looking for not just did you understand it, it's did you enjoy it. Did you really? What was it about? You were drawn to that you liked, and so this is different, I think sometimes from how people in the early stages well will go through. And I say, OK, people are supposed to use it this way.
They're not using it or they are using it. Here are these metrics. And how do we funnel? I think a lot of times people will say, OK, let's go figure out all the problems. And I would say as soon as you have 10, 15, 20 people who are using what is the thing that draws you like what are you really attached to? What are you. Is something working there? And so, for example, if again, with your app, if you're talking about 10 or 15 people, they're like, oh, yeah, this is this is great, Just honing on what's great about it, oh, I love the audio cues. Oh, I love the time, it's only ten minutes. Oh I love that there's this type of workout. Oh I love the way that you express this thing and make it reasonably coachable, whatever it is. If you can pull out those themes and then say, OK, that's that's a strength, you can build on that. Right. Then your problems maybe in the onboarding, not getting everybody to get to be solved when they get into that. "
=============Bio===============

Robi Ganguly is the CEO and Co-founder of Apptentive, which recently made Deloitte's Technology Fast 500 list for the second year in a row. Founded in 2011, Apptentive's solution measures shifts in sentiment from customer experience to win back consumers and activate fans. Using intelligent tools and precise targeting, Apptentive helps enterprise brands capture actionable emotions and feedback from the 90 percent of consumer voices typically missed, and quickly turns that feedback into action. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers' hearts through historical insights into brand loyalty and shifting emotions to support customer-centric decisions.

Twitter: https://twitter.com/rganguly

LinkedIn: https://www.linkedin.com/in/robiganguly/