The Goodson and the Bad of NIL - A Conversation with Zo Goodson

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During this episode, we speak with Steven “Zo” Goodson, Head Men's Basketball Coach at Rhode’s College. Coach Zo has a long history within collegiate athletics working with Hall of Fame coach Tubby Smith.

Coach Zo brings our first NIL POV from a basketball program. He discusses the entrepreneurial spirit of his players and the potential business opportunities that NIL may provide. He speaks on the importance of life skills training, including money management. Coach Zo also reveals how several of his players are taking advantage of new opportunities.

Coach Zo emphasizes the importance of using NIL opportunities to connect with and give back to local communities. He shares his thoughts on national and state legislation.

We talk about some of our favorite Nillies from the past few weeks, including the deal between the University of Florida quarterback, Anthony Richardson, and Gainesville Chrysler Jeep Dodge Ram. We also discuss the University of Tennessee’s John Fulkerson’s pledge to donate $1 for every point scored by the Vols this basketball season.

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In This Episode:
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Steven “Zo” Goodson
University of Kentucky
Rhode’s College
University of Florida
Gainesville Chrysler Jeep Dodge Ram
University of Tennessee
John Fulkerson