Ask this one question to transform your copy

Not Just About Copy with Emma McMillan

Today I’m sharing one of the most powerful questions you can ask when researching and writing copy.

Prospects need to understand what problem your product or service solves, how it addresses their challenges, and supports their hopes or goals. Because if they don’t, they won’t take that action. Once you know the question, it will transform the way you write your copy.

Enjoy and happy writing!

You might also enjoy:

Episode 30 - Common mistakes you’re making with your copy - and how to fix them (solo)
Episode 21 - Good things don’t just sell themselves with jewellery designer Anu Sawnhey

Important links:

• Work together: 1:1 copy coaching + website copy audits
• Website: https://www.emmamcmillancopy.com/
• Book a discovery call - https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.