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#4: Why did ”Ah Girls Go Army” the Movie Make $2.5mil?
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In "Episode 4: Why did "Ah Girls Go Army" the Movie Make $2.5mil?" of the “One Eye Deer” Podcast, we explore how a film that was universally critically panned still made big money at the local box office.
“Ah Girls Go Army” follows the first batch of female recruits as they undergo and serve National Service in the fictional near future of Singapore. This movie is a spinoff of the popular and financially successful “Ah Boys to Men” franchise, about a group of army recruits in National Service in Singapore. The franchise has collectively grossed more than S$25mil.
For the spin-off “Ah Girls Go Army”, it received widespread criticism and scorn prior and after its release. Despite these bad reviews, Ah Girls Go Army has made $2.5mil as of 17 Feb 2022 off a $2mil budget. Factoring marketing, it would not have made money off the box office yet. However, there was a lot of sponsorship money involved which should have covered most costs, if not more. So ultimately, it is still a financial success for the producers.
So, why did “Ah Girls Go Army” make $2.5 million in under 3 weeks of its release even though the reviews are so bad?
Join certified marketing management consultant J C Sum, as he shares his experience working with director Jack Neo’s production team on a TV show and explores why Jack Neo’s movies are so successful with local audiences. What is his secret formula?
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About One Eye Deer:
The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.
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